
Maybe it’s just a nice little superhero film (box office-wise) and nothing more. I dunno, maybe the projections are right.
#SHAZAM BOX OFFICE TRACKING MOVIE#
Where are all these fans, who routinely pour into DCEU films on OW apparently regardless of bad reviews or poor WOM, going to be next weekend? Was there a mass DC fan extinction event I didn’t hear about? And where are all the rest, who powered a movie like Squad to three-quarters of a billion, going to be all spring? Aquaman’s OW can be set aside as it was the weekend before Christmas, when the box office rules work much differently - but even the Aquaman’s OW was the ninth-largest December opening of all time. Four of the six films have had $100 million-plus openings and Justice League, poor as it was, got to $93 million. Just looking at the history of the DCEU these numbers don’t make any sense to me. This film is getting glowing reviews, WOM is fantastic, and it’s coming on the heels of the DCEU’s first $1 billion-plus blockbuster.yet it’s only going to make $50 million or so OW and maybe $400-500 million WW? Yet despite all that, it takes in $133 million on OW and finishes just short of $750 million WW.įlash forward to this year and the relatively obscure Shazam. Reviews are horrible, WOM is mixed at best, and it comes out scant months after the BvS debacle. Here’s a movie based on a book that’s at least as obscure as Shazam, if not more so.
#SHAZAM BOX OFFICE TRACKING PLUS#
And if WoM turns out to be as good as RT score, this is actually a plus for Shazam. And when people who go to buy tickets to Endgame, can't, they may need to find something else to watch. Endgame is huge, and opening week will sell out very quickly to the fans of that franchise, who very unlikely will contribute to Shazam's repeat viewing anyway. Hopefully it will not be that scary to deter people from repeat viewing.

Likely repeat viewing for Shazam, and it will come from general audience. It will beat tracking and leg out wonderfully. Shazam does not come from a strong brand, but given the current critical reception, I still think it will behave similarly to Wonder Woman. Still without those factors, it would still make at least as much as Ant-man has made, and that owes thanks to the Marvel brand. It's made all the money it's made because of that combination. Disney made it that way, not only CM appeared at the end of almost the biggest movie of all time but also Disney marketing it to be an SJW movie (not that I'm against it). Jordan Peele’s “Us,” now in its third weekend of release, amassed another $13 million for a domestic haul of $152 million.It is unfair to point to CM as a point of comparison. In third place, Disney’s re-imagining of “Dumbo” earned $18 million in its sophomore outing, marking a steep 60 percent drop from its debut. Nearly 80 percent of moviegoers were over the age of 25, and 63 percent were female.Ī number of holdovers filled out North American box office charts. Older moviegoers aren’t generally a demographic that rushes out to see a movie on opening weekend, so the studio anticipates that word-of-mouth about the feel-good drama will grow in the coming weeks, leading to a long life in theaters. The final newcomer this weekend was STX’s “Best of Enemies.” It pulled in an underwhelming $4.5 million from 1,705 screens. The supernatural thriller, based on Stephen King’s novel, cost $21 million to produce. Though “Shazam!” led the way in North America, Paramount’s horror remake “Pet Sematary” also had a strong start, scaring up $25 million when it debuted in 3,585 locations. Males accounted for 57 percent of opening weekend audiences, while 45 percent of crowds were under the age of 25.

Both critics and fans praised the movie for its lighter take on the genre, compared to the apocalyptic storylines in comic-book adaptations. “Shazam!” - described as “Big” set in the comic-book world - centers on Billy Baston (Asher Angel), a teenager who transforms into a bubble-gum-snapping superhero (Zachary Levi) when someone says the magic word. and New Line spent $80 million to produce “Shazam!,” proving that studios can crank out a solid superhero installment without breaking the bank.

That means it doesn’t have to reach the same heights as entries like “Aquaman” and “Wonder Woman” to turn a profit. While “Shazam!’s” opening weekend is on the lower side for a traditional comic-book movie, it was less expensive to make compared to other superhero films.

The film also earned $3 million in advanced screenings for a domestic haul of $56 million. LOS ANGELES, April 7 () - The magic word at the box office this weekend was “Shazam!” Warner Bros.’ latest superhero adventure easily topped charts in North America, pocketing $53 million when it debuted in 4,217 venues.īuoyed by positive reviews, “Shazam!” arrived ahead of expectations, which anticipated a start around $40 million to $45 million.
